AI Is Not the Problem. Misunderstanding It Is
Artificial intelligence is being misunderstood at every level. From how we define it, to how we fear it, to how we govern it. This article explores why most organisations are focusing on the wrong risks, how AI is reshaping roles in UX and product teams, and why responsibility rather than intelligence is the real challenge. It brings together insights from my AI video series and leading UX research to provide a practical lens on how to think about AI today.