I love designing solutions that solve problems.
The key to doing that is understanding what I call “The ‘W’s'” (who, when, what, why…and how) use cases for your current solution in order to re-create a better version of it.
I believe that this is integral into understanding the immediate way forward but is equally important in identifying the bigger picture to the experience a brand wants to create for their customers.
I utilise all of my UX skillset and knowledge of human psychology and heuristics to help achieve that.
Let me take you through an overview of my process.
Activities I’ve commonly used at this stage are stakeholder interviews/workshops, diary studies, requirements and constraints tasks, field studies, as well as competitive study and analysis.
Activities I implement at this stage include Design reviews, Task analysis, Persona creation, User stories and journey mapping.
Activities I’ve commonly run to validate wireframes and designs are Design reviews, Benchmark testing, A/B Testing, Qualitative usability testing and Eye-tracking.
Activities run at this point can overlap stage 3 sometimes, such as Benchmark testing, A/B testing, Usability testing, functionality testing, Compatibility testing and Performance testing.
Iterating on a design including running activities such as Surveys, Analytics reviews, Search log Analysis, Usability bug reviews and Feedback reviews.
Error rate, time on task, new visitors or accounts, completion rate and perceived usability are some of the ways with which effective measurements and calculated ROI can be done.