Business Is People - Victorinox Rescue Tool

Business Is People, People Is Business – Do you Believe That?

Simon Sinek puts it plainly in this short clip: “If you don’t understand people, you don’t understand business.” 🎬 https://www.youtube.com/shorts/CgcheQYt3Vs I have always believed that truth sits at the core of Experience Design and Leadership. When we dig into human needs, behaviours, and emotions, we uncover the levers that make products meaningful, services trusted, and
Digital Transformation - Avoid putting a Square into a round hole

Why Your Digital Transformation is a Ticking Time Bomb (And How UX Defuses It)

Read Time: 5 Minutes Summary Digital Transformation isn’t an IT project; it’s a fundamental shift in how a business operates and delivers value to its people—both customers and employees. Yet, a staggering number of these initiatives fail because they mistakenly prioritise technology over the human experience. This article debunks the critical myths derailing transformation efforts