Desi Reuben-Sealey, UXMC

A NN/g Master Certified Design Leader & Speaker

Tag: strategy

A professional standing before a large digital grid system where a small misalignment spreads and distorts the structure as it scales outward. AI Is Not the Problem.

AI Is Not the Problem. Misunderstanding It Is

Artificial intelligence is being misunderstood at every level. From how we define it, to how we fear it, to how we govern it. This article explores why most organisations are focusing on the wrong risks, how AI is reshaping roles in UX and product teams, and why responsibility rather than intelligence is the real challenge. It brings together insights from my AI video series and leading UX research to provide a practical lens on how to think about AI today.
Shawshank Redemption - Perfect storytelling

UX Storytelling: Skyrocket Conversions (Do This Now!)

UX isn't just about wireframes and user flows; it's a mindset, a way of approaching the world. And surprisingly, the core principles of UX can be powerful catalysts for personal growth, ultimately leading to a more fulfilling and successful UX career. Let's explore 6 life lessons gleaned from UX that can help you level up both professionally and personally.

Are you a Change Agent?

The urge to push for something better often signals the presence of a potential change agent. But what is a change agent, can you be one?